Overproduction in fashion is one of the world’s biggest environmental threats:
2,000,000,000 kg of textile waste is burned or ends up in landfill, every year. (Roadrunner 2021)
To drive business cost down, fashion products get made exploiting people in dangerous environments.
Fire, electrical safety, harassment, violence and low wages are recurrent issues in the industry.
We refuse endorsing the current system and believe there should be an alternative.
That is why we have created GHLASS:
a fashion system, done differently.
GHLASS is a pre-ordering platform which connects designers with influencers and buyers.
We reverse the traditional business model, by starting the supply chain with the customer:
Through GHLASS, brands can:
1. Engage with influencers who truly love their products
2. Pre-sell their designs, using just a prototype
3. Welcome buyers in their factories or atelier... and more.
Through the use of GHLASS:
no wasted excess is produced
influencers get a share of the sales they generate
buyers benefit from a designer item, without the luxury mark-up of middlemen
Exact quantity and sizes needed to be produced on successful styles
Minimum order quantities set by factories set to differentiate between a successful and an unsuccessful campaign
Direct connection to the influencers that can get your products in the public attention
Full control of the information reaching the client
No upfront investment
No more heavy budgets spent on catwalks, hired space and trade shows
We created GHLASS for passionate buyers and style enthusiasts who love fashion, but also see the bigger picture. We care about looking great without a hefty price tag, but we are also aware that every purchase is a vote for fashion industry’s priorities.
GHLASS empowers the designer: through influencers, new designers can market their creations directly, offering design and quality at a fraction of the cost.